Professional Identity
Your personal brand
- 1-to-1 personalized online consulting
- 3 in-depth 90-minute sessions over a period of 4 months
- Available in English or French
- Practical assignments provided
- Messaging support & feedback
- Optional recorded video sessions for review
- Priority email support
- Follow-up after program completion
Being great at being you.
Your professional identity, aligned and activated.
This program helps you:
- Identify what sets you apart.
- Â Define your personal value proposition.
- Refine your message and presence.
- Align your identity to your goals.
What you'll walk away with
- A clear, confident sense of who you are professionally.
- A personal brand that reflects your voice and value.
A communication style that’s effective and authentic.
A decision-ready mindset for your next career step.
- A positioning you can act on — immediately.
Ready to align who you are with what you do? Let’s talk.
Being great at being you.
Your professional identity, aligned and activated.
This program helps you:
- Identify what sets you apart.
- Â Define your personal value proposition.
- Refine your message and presence.
- Align your identity to your goals.
What you'll walk away with
- A clear, confident sense of who you are professionally.
- A personal brand that reflects your voice and value.
A communication style that’s effective and authentic.
A decision-ready mindset for your next career step.
- A positioning you can act on — immediately.
Ready to align who you are with what you do? Let’s talk.
Professional Identity
Your personal brand
- 1-to-1 personalized online consulting
- 3 in-depth 90-minute sessions over a period of 4 months
- Available in English or French
- Practical assignments provided
- Messaging support & feedback
- Optional recorded video sessions for review
- Priority email support
- Follow-up after program completion
Online program structure
Online program structure
Shape your personal brand into a clear, compelling value proposition so you better position yourself in your job and life.
Clarity
- Identify your natural strengths, story, and value.
Clarify your positioning and personal brand.
Communicate
- Refine your tone, message, and presence.
Learn how to communicate who you are with impact.
Activate
- Align your goals with your identity.
- Apply it to a concrete project: career move, new role, offer, visibility.
The results
01.A clearer idea of who are.
Your unique values and strengths and skills set you apart.
02.More self-confidence and clarity.
Once you know who are, you take aligned actions without hesitation.
03.Better performance and delivery
Sense of self > aligned action > authentic results.
Personal branding program testimonials
I’d spent years growing in my role, but struggled to articulate what really made me different. I knew I had value, but I didn’t know how to express it without sounding generic.
Working with GJ CONCEPTS helped me cut through the noise. Guylaine helped me name my strengths, define my tone, and communicate with clarity — both on paper and in meetings.
After nearly a decade in engineering, I wanted to transition into a more strategic product role — but I wasn’t sure how to reposition myself without starting from scratch.
Guylaine helped me build a clear value proposition based on my existing skills, refine how I speak about my experience, and gain the confidence to pursue the change.
