Professional Identity
Step into a role that truly fits you
You’ve done the work — now it’s time to lead from a place of alignment.
This program helps professionals reposition their identity to match who they’ve become — and perform at their best.
Whether you’re shifting careers or just want more meaning in your work, this is about building a personal brand that feels right.
You'll gain:
- Clarity on your professional identity.
A brand that reflects your value.
Confidence to make your next move.
- More impact in how you show up and communicate.
FAQ
Have any more questions? Let's talk about.
How do I brand myself?
Start by clarifying who you are — not just what you do.
Effective personal branding is about knowing how to communicate your value in an authentic way that also lands clearly with others.
This means identifying your strengths, refining your value proposition, and showing up with intentional presence.
If you would like to discuss this further, book a free discovery call.
Is personal branding a skill?
Yes — but like any skill, it can be learned.
It’s not just about pictures or LinkedIn headlines. Personal branding is the ability to communicate who you are, what you stand for, and the value you bring — consistently and confidently.
In our Professional Identity program, we guide professionals through that process.
What is a personal branding strategist?
A personal branding strategist helps you get clear on your professional identity and how to move forward in an aligned way.
Guylaine Joyeux, experienced strategic advisor, will guide you through the steps of:
Clarifying your positioning.
Refining your message and tone.
Aligning your image with your ambition.
When you start showing up as yourself, results will follow naturally.
How does a personal brand lift your reputation?
A clear personal brand builds trust.
When your voice, tone, and presence are aligned with your expertise, people understand who you are before you speak. You no longer have to prove your value.
This impacts:
- How others perceive your leadership.
- The opportunities you’re offered.
- The confidence with which you show up.
Explore how we help clients achieve that in the Professional Identity Program.
Personal branding testimonials
I’d spent years growing in my role, but struggled to articulate what really made me different. I knew I had value, but I didn’t know how to express it without sounding generic.
Working with GJ CONCEPTS helped me cut through the noise. Guylaine helped me name my strengths, define my tone, and communicate with clarity — both on paper and in meetings.
After nearly a decade in engineering, I wanted to transition into a more strategic product role — but I wasn’t sure how to reposition myself without starting from scratch.
Guylaine helped me build a clear value proposition based on my existing skills, refine how I speak about my experience, and gain the confidence to pursue the change.
